Owner Nancy Covington came up with the concept of Bullfeathers while in Barber school. She was tasked with coming up with her own unique branding for a barbershop as part of her program. The idea for Bullfeathers came when Nancy wanted to incorporate her Grandfather In-law, a World War I veteran, into her branding. She eventually landed on Bullfeathers, which was a common saying from President Theodore Roosevelt around the same era. When Nancy was able to open her own shops in Madison and Huntsville, she took the Bullfeathers concept with her.